Let’s be honest. From being a noun or a verb to describing social media or fashion, “what’s trending” is a term gaining steam. However, whether the trend is popular, worth imitating, or criticizing, “trending” in cybersecurity is all three. For instance, as Jamf’s “Security 360: Annual Trends Report" claims, “adopting remote technology has impacted the security posture of businesses globally.” The trend? Social engineering, particularly phishing.

Phishing ranks no. 1 on the “trends” list of cybersecurity threats. It is the “key to the kingdom” of stealing information. For attackers, this is something worth imitating. For victims, this popularity is worth criticizing, and for cybersecurity companies, it’s worth preventing. In 2022, “31% of organizations had at least one user fall victim to a phishing attack.” And, on average, it took 327 days to identify data breaches over stolen or compromised credentials. Basically, attackers are increasing the sophistication of their methods to victimize company devices and personnel.

One solution is integrating cloud-based protection. Avanan is the leader in email security and collaboration. Protecting C-Suite tools is achievable by using API technology for anti-phishing, AntiVirus and Threat Emulations. Avanan models its system for pre-filtering, phishing, BEC, attack classification, anomaly detection, compromised accounts, and inbound, outbound, and internal emails. These include Microsoft and Google services and are ready to use within minutes of installation.

For example, when considering threat actors manipulating emails through attachments, QR codes, and URLs, Avanan’s Zero-Phishing technology combats compromised messages and links before it reaches the inbox, not 327 days afterward.

Ultimately, the no.1 trend in cybersecurity might be phishing—for now. Tomorrow it could be malware. In five years it could be something we--or ChatGPT-- haven't thought of.  Deploying a solution that is full-fledged and can stop a wide spectrum of attacks--not just one--and can adapt to the changing landscape is essential.