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About Avanan

The Cloud Security Platform

Avanan makes it easy to secure the cloud with best-of-breed security. Any SaaS. Any Security. One Click.

It all started when our founders, working for one of the most successful network security companies at that time, were frequently asked by customers how they should implement the same type of security in the cloud. This prompted the realization that the best security technologies for malware detection, data classification, encryption, user management, access control, and so much more already existed. Unfortunately, customers had no way to connect it to their SaaS applications in a unified way, with just a single click.

With that vision in mind, Avanan cloudified the security tools of the industry's leading vendors and built a platform that could connect these tools to the most widely used enterprise SaaS applications. With everything virtualized, installing these tools on any SaaS is as easy as installing an app on a phone. By simply choosing the security tools from the Avanan security app store, customers can implement multiple security solutions across any or all of their SaaS applications.



What We Do

We cloudify the most advanced security products into a single platform to protect your data in the cloud.


Our Mission

To redefine the way you compare, deploy, and manage security in the cloud.


Management Team

Gil Friedrich CEO at Avanan

Gil Friedrich | CEO Gil Friedrich LinkedIn Profile

Gil Friedrich brings more than 18 years of development and leadership experience to Avanan. As ForeScout’s VP of R&D and VP of Technology, Gil expanded the company's technology into mobile security, BYOD policy, and Cloud services while developing the partner integration ecosystem. He holds a B.Sc. in Physics and an M.Sc. in Computer Science from Tel-Aviv University.

Don Byrne Avanan

Don Byrne | Executive VP OF Worldwide Sales Don Byrne LinkedIn Profile

Don Byrne has over 20 years in information technology, serving companies including Accenture, Capgemini Ernst & Young , and Archer Daniels Midland. Before joining Avanan, Don ForeScout's expansion into the federal market, where segment revenue grew from $250K to $6.3 million in four years. Don holds a BBA in Information Systems Management from the University of Iowa.

Avi Zelovich CTO at Avanan

Avi Zelovich | CTO Avi Zelovich LinkedIn Profile

Having been with the company since its inception, Avi Zelovich was ForeScout’s VP of Product Engineering. Prior to ForeScout, he was a software engineer at RAD Guard. Avi holds a B.Sc. in Computer Science from the Academic College of Tel-Aviv and an MBA from Bar-Ilan University.

Hadar Gecht

Hadar Gecht | VP of R&D Hadar Gecht LinkedIn Profile

Hadar Gecht was Head of R&D for Ericsson’s Cloud DVR department, where she managed six development teams and three quality assurance teams for the profitable video software company, with customers in Europe and North America. Prior to joining Ericsson, Hadar was VP of R&D at FabrixTV (later acquired by Ericsson).  Hadar holds a B.Sc in Computer Science from The Hebrew University of Jerusalem.

Roy Rotem VP of Product Management at Avanan

Roy Rotem | VP of Product Management Roy Rotem LinkedIn Profile

Roy Rotem was VP of Product Management at ForeScout, and led the company’s pivot to network access control. His previous roles include business development at Business Layers and senior development at Bay Network and Armon Networking. Most recently, he founded and served as CEO of Tazooz. Roy holds a B.Sc. In Computer Science and an MBA from Tel-Aviv University.

Michael Landewe Vp of Business Development at Avanan

Michael Landewe | VP of Business Development Michael Landewe LinkedIn Profile

Michael Landewe has 15 years of startup experience as an early employee of three high-growth technology companies. He has had leadership roles in engineering, sales, marketing, and business development. He holds an MBA from New York University.

Board of Directors

Tal Slobodkin Managing Partner

Tal Slobodkin Tal Slobodkin LinkedIn Profile

Managing Partner at StageOne Ventures

Modi Rosen Managing Partner

Modi Rosen

Managing Partner and Cofounder at Magma Venture Partners



TPG Growth


Avanan investor TPG Growth

TPG Growth invested in Avanan through its Greenfield Cities Holdings Fund. TPG Growth is the middle market and growth equity investment platform of TPG, the global private investment firm. With over $7 billion under management, TPG Growth targets investments in a broad range of industries and geographies. TPG Growth has the deep sector knowledge, operational resources, and global experience to drive value creation and help companies reach their full potential. The firm is backed by the resources of TPG, which has approximately $70 billion of assets under management. For more information, visit tpggrowth.com.


Magma Venture Partners


Magma Venture Partners of Avanan

Magma Venture Partners is a leading Israeli venture capital firm, dedicated to investing in Israel's Information, Communications and Technology space ('ICT'), including the software, semiconductor, and new media spheres. Magma seeks bright ideas at their earliest stages, and serves as a springboard for entrepreneurs as they develop and evolve into industry leaders. Their goal is to enable a flow of innovation from the earliest stage all the way through until a company realizes its potential reach. Current and past investments include Waze, Onavo, and Magisto, among others. For more information, visit magmavc.com.


StageOne Ventures


StageOne Ventures - Avanan

StageOne is an early-stage technology fund, focusing mainly on enterprise and communications software ventures. The fund was founded by a professional management team, and is supported by leading institutional and private investors, both Israeli and international. For more information, visit stageonevc.com.