Avanan's CEO Gil Friedrich was featured in an article in Authority Magazine about the "5 Things I Wish Someone Told Me Before I Began Leading My Company."  

The article is part of a series that features CEOs across all industries about the things they wish they knew before starting their company, and the things they've learned along the way. As Friedrich says:  

One of my secrets is that I gamify it all. The goal of the game is to make as many happy customers as possible. Our competitors are the other teams and the market is our league. If we’re winning more often than we’re losing — then we are at the top. When we beat the multi-billion companies in our market, there’s extra satisfaction, and by doing so time and again, we are claiming our spot at the top. There’s offense — finding new customers — and defense, making sure our existing customers are happy and using the product to its full capabilities. We constantly analyze our victories and defeats, all to come stronger for the next game. Sometimes during the game we’re overwhelmed or tired, sometimes we lose, but I personally enjoy the contest regardless of the outcome, and celebrate every win.

Read the rest of the article on their website: 

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